Privacy Policy

Your personal integrity is important to us and we want you to feel safe with how we handle your personal information. Below you can read about our routines and our privacy policy. If you still have thoughts about our handling of personal data and data protection, after taken part of our policy, please feel free to contact us.

From what sources do we retrieve your personal information?
We use and store only the personal information you provide to us via the website, email or phone. We also collect aggregated data about our visitors through third parties. This may be information about your location and the device used to visiting our website.

Who can we share your personal information with?
We may share your personal information with e.g. payment service providers, logistics companies and web agencies. These are suppliers to us and handle personal information on our behalf only in cases where it is necessary to fulfil our commitment. All suppliers who process personal information on our behalf sign a confidentiality agreement with us. Data sent to an independent company’s personal data controller is covered by that specific company’s privacy policy and personal data management.

How long do we save your data?
We only save your personal information for the duration necessary for each purpose. For exact duration, please see the headings for each purpose.

What are cookies and how do we use it?
Cookies are a file sent from our server which is stored in your browser or on your device. We use cookies to enhance the user experience and to collect anonymous visitor statistics. You can control the access of cookies through settings in your browser, but please keep in mind that some services may work less well or stop working if you block or delete cookies.

How do you appeal to the handling of your personal information?
The Swedish supervisory authority of data protection is responsible for monitoring the application of the legislation. If you believe that a company is handling your personal information incorrectly, you may file a complaint with the authority.

In which cases do we collect data and why?


To fulfil the legal obligations of the company
We handle personal information that is necessary for the company’s legal obligations under legal requirements, court rulings or decisions by authorities (such as the Accounting Act and Product Liability Rules and Product Safety). The information stored is listed in the order form, or in your correspondence with us. The personal data is stored in our customer database and in our accounting system.

To handle registrations to webinars
We handle data provided by you in connection with your registration. The collection of personal data is required to fulfil our commitments to you. The data is stored in our email inbox until the matter has been completed then the information entered on the website is exported to our customer database. The data is stored there for 24 month.

To provide relevant information to you who’s interested in our products, offers or news
We handle the personal information provided by you in receiving information about our products and services with care. The information entered on the website is exported to our account at our mail distributor Mailchimp. The data is stored there until you decide to cancel your subscription.

Google analytics: to evaluate and develop our products, services and systems
We process your personal information (your location, settings, platform, operating system, etc.) in order to improve our products, services, and systems. We analyse the data we collect and customize our services to meet your interests to become more user-friendly in our digital channels. We store the information in our Google Analytics account and on our website as statistics for 26 months.

If you have any questions about our privacy policy, please contact us:

AroCell AB (org nr 556596-6107)
Uppsala Business Park, Virdings allé 32 B
SE-754 50 Uppsala, Sweden.

We may make changes to our privacy policy. The latest version will always be available on this site.